Want to increase sales? Use the following sales tips to sell more products, boost your revenue, and increase your ROI:
FOMO stands for Fear Of Missing Out. This is what causes people to buy things that are on sale even if they don’t need them and to constantly check what their friends are up to on social media. A limited-time or limited-edition offer with a countdown clock is a great way to tap into the FOMO.
Get Them in the Right Mindset
Before you make your selling point or sales pitch, you need to first get your audience in the right mindset. An example of this is stressing how your product doesn’t cost X amount of money, that amount being much higher than your real price. This gets your audience in the mindset that your product is affordable and cheap because, in their minds, the bar of what is “expensive” or even the industry standard price is now much higher.
Pain and Pleasure
Human beings do things to avoid pain and gain pleasure. People will usually do more to avoid pain than gain pleasure, so don’t just stress how much pleasure your product will bring them; focus on the pain points that brought them to your sales page in the first place.
Cross-Selling and Up-Selling
If you are not upselling and cross-selling products to your customers, you will lose out on a lot of revenue. Many companies gain most of their revenue from the additional products that people purchase, as the first product sale is often needed to cover the costs of advertising. People who are buying are already in the mindset of spending money and will usually buy more than what they originally planned to.
For more sales tips and information on how to sell better online, contact us today and ask about our services.
Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are popular for gifts, you have another layer of consumer obscurity to penetrate because you’re dealing with two very different customer personas.
What are your two customer types?
Customer personas are an important organization concept in marketing. A customer persona is the ‘type’ of person who buys your products and services, or even a specific product or service, and that persona is based on the average demographic and behavior data you collect. If gift cards are part of your product offering, then you have two different types:
- direct customers who like your products and services, and
- gift-givers, who have one of your direct customers in their life.
These two buyer types, even though they’re too generic to be specific customer personas, have very different motivations. That means they need very different marketing tracks and incentives.
How do online gift cards help?
Gift cards provide a whole new set of data to help you make your marketing campaigns effective, and online gift cards are even more efficient. Each gift card has a unique code that lets you track everything from the number of gift cards purchased in given time frames to the amount on the average gift card each month. Even more importantly, the codes let you track the duration of time between the gift card purchase and the direct customer’s use of the gift card, as well as what purchases people are more likely to make with a gift card over cash.
From that last data set, you can start to find valuable trends. Direct customers who receive cards may be more likely to make larger, premium purchases because of the implicit difference between cards and cash. Gift cards purchased for a birthday might be spent faster than those purchased for Christmas. No matter what trends are unique to your company, you can plan your product offerings and sales accordingly to get quick turnaround on card usage.
If you want a trusted gift card provider who can help you get your new campaign and gift card offerings off to a good start, go to BAMS.
Brick and Mortar stores are taking a hit all because of e-commerce. Just look at Toys “R” Us and Babies “R” Us. These two were giants in their respective fields for over 60 years. Kmart which began in 1899 has liquidated and closed as well.
The question is, if they had instituted a healthy e-commerce processing program, could they have sustained a longer run and still be in business? The answer is probably yes. They could have streamlined their overhead, lowered prices and been competitive in their respective fields. People say it is Amazon’s fault these stores collapsed. Amazon just provided, (in some cases), better prices and the ease of purchasing items from home.
E-commerce is a viable entity and it’s here to stay. Every business that sells anything should have an e-commerce platform.
Why People Love to Shop Online
- Shop from home or office
- Avoid crowds or going to the mall
- Convenience, done with just a few button clicks
- Better Variety
- Better Prices
People are ridiculously busy, they mean to get to the store to purchase mom’s birthday gift, but finding the time is not easy. The kids must be toted to practice and games. Perhaps it’s business meetings, family and friends get-togethers, or working late and being too exhausted to stop by the store. Let’s try this, the store is closed, or it’s late and that parking lot can be sketchy at night. Having an e-commerce platform set up by BAMS can keep loyal customers coming back without having to set foot in the store. E-commerce can attract new customers who would never have visited your location. They may live 50, 500 or 5000 miles away.
Here is a likely scenario; a child wants a pair of cowboy boots. The parent has no idea about such things, they live in New England where cowboys are not the norm. Said parent googles cowboy boots for sale, checks out a couple sites, decides what to spend, and orders them from Texas. The child is happy, the parent is happy, the person who does not know they have reason to be unhappy is the Western Wear business owner in town without an e-commerce site.
Contact BAMS to discuss setting up your e-commerce processing platform to help your business grow.
Many new merchants sign up with PayPal or Stripe to accept payments but often find that they have high cart abandonment and generally lackluster sales. In many cases, it’s not the product or the newness of the merchant that’s the problem – it’s the lack of a “real” shopping cart. Eliminating this issue is as simple as switching to a BAMS merchant account. Here are some of the biggest reasons to do this:
You Look More Professional
BAMS provides true merchant account capabilities that work within your shopping cart. This eliminates the switch to another provider’s site for transaction completion and thereby increases consumer confidence. Customers often get cold feet if they find themselves having to go through PayPal or another provider’s system when it comes time to buy. Outside checkout systems mark your store as that of an amateur, and this causes people to worry that things won’t go smoothly. A real merchant account reassures them that you’re actually ready to do business.
You Get Your Money Faster
PayPal is known for holding back funds from new accounts. This is supposed to reduce fraud, but in reality, it just makes it harder on you. If you run a dropshipping operation, or simply only buy stock after someone has actually ordered it, you need to get your money and turn it around in short order. A real merchant account lets you have it within a day or two.
You Don’t Have to Worry About Surprise Platform Updates
External payment processors sometimes update their platforms in ways that break their integration with their site. Then, you have to drop everything and rush to install new code in order to take any orders at all. You won’t have to put up with this costly nonsense with a real merchant account.
These are just some of the reasons you should choose BAMS over a provider like PayPal or Stripe. To learn more, just contact us.
If you sell products from a physical store, you might be missing out on an entire other sales channel: the internet. Today’s customers expect even physical stores to be able to offer certain e-commerce features from their sites, and if these aren’t available, the stores seem behind on the times. Here are a few essentials your store’s site should have:
Site to Store
With this feature, customers order online, but pick their items up at your store’s service counter or other designated areas. Your staff does the job of picking it all off the shelves and boxing or bagging it, but you don’t worry about shipping it anywhere. This makes things quick and easy for the customer and increases your chance of making sales, while you are saved from dealing with logistics.
If you routinely get hot new items, give your customers the chance to lock in their copies by ordering in advance of arrival. Offering the ability to make pre-orders will please your customers, but more importantly, it’ll let you get a better idea of how many units to buy for release day and how hot the item will be overall.
Of course, getting set up to offer these services requires your site to have a few essentials. One of these is a merchant processing account. To get set up with an affordable option that includes a free Authorize.net gateway, just contact us!
Here at BAMS, we are happy to answer any of your questions and help you get started!