Don’t Have Dangerous Gaps in PCI Compliance

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When you’re looking for a payment processing site so you can make personal online transactions, you might just use the first thing you come across. But when it comes to your business, you want to back up your choice with some research. Different payment processing tools, like PayPal, Stripe, and BAMS, offer a wide array of benefits and supplemental features. The most important thing for your business, however, is PCI compliance.

How does PCI compliance apply to your business?

PCI DSS, or the Payment Card Industry Data Security Standard is a list of standards for securing payment processing details. If your company even touches payment information, whether you’re storing the information or just accepting, processing, or transmitting it, then you’re responsible for maintaining a secure environment for that data. That’s why more and more companies are using third-party providers to handle payment processing. If payments are routed through another site entirely, your liabilities are limited.

How do you know which processing service provides the best PCI compliance?

The best way to know which service is for you is to start studying your own business. How do you usually get paid? Online stores will have a lot of individual transactions. Subscription service providers, whether they provide online services or something physical like landscaping, may have automatic payments. If your company provides freelance services, you may need to invoice clients for monthly services or varying amounts.

Once you know how your company sends requests for payment and receives payment, start looking for exceptions. Stripe, for example, doesn’t have an inbuilt invoicing tool so you will need to check your additional third-party services for PCI compliance. PayPal does offer more PCI compliance, but only at certain levels of subscription.

Most e-commerce payment processing platforms are all but required to have PCI compliance, but your company may be liable for any gaps. So look for those gaps before finalizing your choice. Browse our blog for more ways to choose the best platform for your business.

5 Ways to Tap Into Human Nature to Increase Sales

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Every good sales professional knows how to tap into human nature to increase sales. Understanding what influences people to make a purchasing decision will help you boost your revenue. Here are some important things that will bring you more sales.

Scarcity

Scarcity increases value. Human nature is to want that which we do not have. If something is in abundance, people will have less of a desire for it. You have to create a perception of scarcity to increase sales. One way to do this is by offering a limited-offer discount.

Reciprocity

People tend to reciprocate favors and good deeds. If you offer your customers valuable information and tips, great customer service and discount opportunities, human nature will lead them to reciprocate the favors by purchasing your products. They will also be more likely to recommend you to a friend.

Social Proof

We tend to measure something’s worth based on how other people value it. Social proof is very important when it comes to sales. Boost the social proof of a product by encouraging your customers to leave five-star reviews and testimonials. Boost the social proof of your company overall by building your social media channels and getting followers and likes.

Authority

Similar to social proof, people tend to place more value on a statement or product that comes from an authority figure. Build up your authority by becoming an information source online, both on your website, on Youtube, and on your social media channels. Start a PR campaign and book appearances on media channels.

Unity

People like to feel as if they are part of something, whether that be a family, a tradition, a belief system, or shared values. That is why your company needs to have a mission and a purpose.

For more information about our services, contact us.

5 Reasons Why Every Business Needs an E-Commerce Processing Platform

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Brick and Mortar stores are taking a hit all because of e-commerce. Just look at Toys “R” Us and Babies “R” Us. These two were giants in their respective fields for over 60 years. Kmart which began in 1899 has liquidated and closed as well.

The question is, if they had instituted a healthy e-commerce processing program, could they have sustained a longer run and still be in business? The answer is probably yes. They could have streamlined their overhead, lowered prices and been competitive in their respective fields. People say it is Amazon’s fault these stores collapsed. Amazon just provided, (in some cases), better prices and the ease of purchasing items from home.

E-commerce is a viable entity and it’s here to stay. Every business that sells anything should have an e-commerce platform.

Why People Love to Shop Online

  • Shop from home or office
  • Avoid crowds or going to the mall
  • Convenience, done with just a few button clicks
  • Better Variety
  • Better Prices

People are ridiculously busy, they mean to get to the store to purchase mom’s birthday gift, but finding the time is not easy. The kids must be toted to practice and games. Perhaps it’s business meetings, family and friends get-togethers, or working late and being too exhausted to stop by the store. Let’s try this, the store is closed, or it’s late and that parking lot can be sketchy at night. Having an e-commerce platform set up by BAMS can keep loyal customers coming back without having to set foot in the store. E-commerce can attract new customers who would never have visited your location. They may live 50, 500 or 5000 miles away.

Here is a likely scenario; a child wants a pair of cowboy boots. The parent has no idea about such things, they live in New England where cowboys are not the norm. Said parent googles cowboy boots for sale, checks out a couple sites, decides what to spend, and orders them from Texas. The child is happy, the parent is happy, the person who does not know they have reason to be unhappy is the Western Wear business owner in town without an e-commerce site.

Contact BAMS to discuss setting up your e-commerce processing platform to help your business grow.

The E-commerce Processing Rush is Far From Over

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When e-commerce processing first came into existence, analysts predicted that it could become a multimillion-dollar industry. Now, it’s clear that what once seemed lofty was actually understated. Billions of dollars change hands online, and the vast majority does so via credit card transactions. This makes e-commerce processing more important than ever.

Is There Still Room to Enter the Online Business World?

With the emergence of giant online retailers, small brick-and-mortar companies may wonder if there is still opportunity online. The answer is definitely yes! Local companies can improve their businesses substantially by offering services like store pickup, pre-orders, online appointment setting, and more. Of course, competing head-to-head with the giants is also a possibility, and for those with a unique enough offering, it may be worthwhile.

What Should You Look For in an E-commerce Payment Processor?

One of the key things to seek is low fees. For obvious reasons, it’s good to keep these and other backend expenses low.

Along these lines, look for one that includes an Authorize.net gateway for free, like BAMS. Some processors charge a substantial amount for this, but not all.

The next thing to look for is a fast settlement of funds. The faster transaction money gets into your bank account, the better. Here at BAMS, we can get the money into your bank account in a day or less.

To get started on expanding into the e-commerce universe, just contact us. We’ll be glad to answer all of your questions and get you set up to accept payments online.

Make Sure Your Merchant Account Offers Next-Day Funding

Woman using online banking on smartphone to see her next-day funding

Many merchant processors only offer funding for completed transactions after a two- or three-day delay. If you’re used to this, you may not realize how much this is affecting your business, but it shouldn’t take much thought before you can think of some problems it has caused. New businesspeople can also easily envision scenarios in which a delay in the funding of a bank account can cause plenty of problems. Here are some scenarios that are caused by funding lag:

1. An inability to meet a bill’s deadline. While some think that this “shouldn’t” be a problem for companies, the fact is that in the real world, it’s often a big issue. When you plan on having $X, XXX in your account by a certain date and it isn’t there because your payment processor hasn’t sent it on through, you can easily be unable to pay a supplier or contractor on time. This causes unnecessary dents in your reputation.

2. You can miss out on discounts. Like retailers, wholesalers sometimes run limited-time offers. If you have to wait to get your money, you could miss out on them.

3. Hesitancy in making decisions. When your merchant account doesn’t pay on a predictable basis, you have to wait and see when the money will come in. This effect is especially bad if the payment processor gives a range, such as 2-3 days, instead of committing to a hard deadline for payment completion.

To get set up with a merchant account that pays on the very next day after your transactions settle, just contact us here at BAMS. We’ll be glad to get you started with our next-day funding!

Why Every Site Should Have E-Commerce Payment Processing

Paper boxes in a shopping cart on a laptop keyboard. Ideas about e-commerce payment processing

It may seem like just yesterday when you could put up a site and have people come into your store to shop, but with the speed of technology’s rise, that might as well be a million years ago. Now, people want to buy precisely when they’re in the mood – and they don’t want to have to go get their items, either. Your site may put them in that buying mood, but if you can’t follow through by allowing them to buy from your site and have their items delivered, they’ll go to a site that is properly enabled. This is why your site must have a shopping cart and e-commerce payment processing all ready to go.

Fortunately, it’s not hard to bring a site into the modern world. Unlike just a few years ago, you don’t have to figure out a lot of arcane programming to get your products into a cart and integrate that cart with a payment processor. A plethora of shopping cart options – both free and paid – offer plenty of solutions for your products, software offerings, and more. The best of them integrate easily with payment processing solutions like ours with no more than the entry of some key information.

The payment processing itself is simple when you use a solution like ours. BAMS integrates with all of the most popular shopping carts and can be used with some of the lesser-known ones as well. Importantly, we offer free access to the Authorize.net gateway that powers most e-commerce transactions. You won’t have to worry about programming anything – your supported online cart and our payment processing solutions will work together without a hitch.

To get started on making your online shop competitive with others in your field, just contact us. We’ll be happy to explain everything about e-commerce payment processing.