Loyalty cards are becoming a staple of the modern shopping experience. That means companies that don’t include loyalty programs, discount cards, and other incentives for recurring shopping trips are likely to miss out on return customers. Many companies are starting to centralize their loyalty programs in an app, but that doesn’t mean they’re getting rid of their cards. Here are two reasons to make sure a physical card is part of your program:
Even in the digital age, things that can be held are valuable.
A strong tenet of selling products is letting customers hold and interact with the product. Once it’s in their hands, customers are much more willing to make the purchase. The same is just as true with loyalty program cards. While apps are convenient and can hold more interactive data, physical cards can be held. Making your cards attractive or a popular status symbol, like Starbuck’s gold card or the different tiers of platinum and gold credit cards, gives them extra value. That’s far more effective than an app that’s not on your customers’ home screen.
Familiar brands are preferred brands.
Not a single day goes by when consumers don’t open their wallets or grab their keys. If your loyalty card is tucked away or hooked onto a keychain, that means your target market of core customers, people who have already made purchases at your stores, see your brand every single day. That constant reminder on the periphery of their day makes your brand familiar and comfortable.
It also encourages new leads to find your store. If a customer is visibly carrying your loyalty program card on their keychain, then their family, friends, and acquaintances will see it. Even if it never comes up, that implicit stamp of approval from a trusted source will go a long way in their eyes.
Keep your loyalty cards visible with durable, vibrant cards. Go to BAMS to get started.